Cleaning Up Your Marketing – Marketing
Cleaning Up Your Marketing
Charlie Cook
Has your once well-organized marketing plan come to resemble the jumble of stuff in your closet not to mention the garage and the attic If you are like most people, each time you come across a new marketing idea you try to adopt it and add it to your existing approach.
Strategies and tactics tend to accumulate and linger even when they may not be working as well as youd like. Like the ill-fitting clothes that accumulate in your closet or the broken tools still in the garage, they are hard to get rid of, whether because of habit, emotional attachment or just plain not getting around to cleaning them out.
To improve your marketing, youll need to clean out some old ways of working. While I dont want to get anywhere near your closet, and in fact I could use some help with mine, I can show you how to clean up your marketing plan so youre ready to take advantage of the New Year to grow your business.
Cleaning Up Your Marketing Plan
Every morning my friend Michael Angier of SuccessNet.org sits down at his desk and asks himself the following three questions about his business.
1. Whats working
2. Whats not working
3. What can I improve
You may not want to review your marketing plan five times a week, but it is a good idea to do it at least once a year. So take out your pencil or fire up your computer and assess your marketing plan:
Your Marketing Plan
1. Is your plan working
2. Do you have a well defined marketing strategy that helps you achieve the three phases of marketing: Getting Attention, Positioning, and Selling
3. Do you need to write or rewrite your marketing plan
4. Do you need additional information or coaching to complete your marketing plan
5. What are you going to do to improve your marketing plan
Getting Attention
6. Does your marketing message prompt prospects to contact you
7. Do your ads, letters, and web site motivate prospects to contact you
8. What are your conversion rates
9. What steps can you take to improve them
Positioning
10. What are you doing to establish your credibility with prospects, to help them know and trust you
11. Is it working as well as youd like
12. What could you improve
13. Is the value of your products and services clear to your prospects or do they question you about merits and price
14. Want to learn how to ensure that your prospects understand the value of your products and services
Selling
15. How successful are you in selling, that is, in getting commitments for everything from appointments to orders
16. Whats your conversion rate of prospects contacted to clients and customers
17. Do initial s/ales generate repeat s/ales and referrals for years to come
18. Want to learn how to generate more s/ales from each client
Evaluating Your Marketing Plan
Use Michaels three questions to summarize your comments
about your marketing plan and your success in getting
attention, positioning and selling.
1. Whats working
2. Whats not
3. What do you want to improve
The hardest part about cleaning out your closet, attic, garage or your marketing is getting started. It may be time to straighten up or throw out some of your old marketing strategies and tactics and replace them with new more effective ones. Start 2005 with a well organized marketing plan, one that helps you Get Attention, Position your products and services and Sell and youll find your business growing in leaps and bounds in the coming year.
About The Author
2004 © In Mind Communications, LLC. All rights reserved.
The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Fr
The Right Bathroom Light Fixture Will Brighten Up Your Bathroom – Home
The Right Bathroom Light Fixture Will Brighten Up Your Bathroom
Mike Yeager
A bathroom light fixture may be just what the doctor ordered to brighten up a dark and gloomy bathroom. House lighting is important in every room in your home, but especially in the bathroom. House lighting using too few lights in any room, especially your bathroom not only makes the bathroom look gloomy, but also may be a potential health hazard. On the other hand, too many lights may make your bathroom seem harsh. Fortunately, a bathroom light fixture will provide your bathroom with the perfect amount of light.
There are many bathroom light fixture styles to choose from, including Modern, Craftsman, Tiffany, Classic, and many others. Regardless of what lighting style you choose, be sure that it will be able to adequately light the bathroom. Also be sure to choose a bathroom light fixture that will be easy to clean, so bathroom maintenance wouldn
Setting your Online Business Up for Success! – Domain Name
Setting your Online Business Up for Success!
Charles & Susan Truett
"Six Essentials you MUST have in place for your online business"
There is a common misconception that an "online business" requires no investment...that you can make money online without spending any.
When we hear this from people who are desparately trying to build a successful online business it makes us angry!
We believe the misconception is primarily due to all of the hype and false promises that arrive daily in our inboxes. Emails promising us that we can make millions of dollars with no financial output while we sit at home and do nothing. Its insane and its not the truth.
The truth is that you must treat an online business just as you would a business in the conventional world. You must plan on investing time, money and effort to ensure your success. The good news is that your investment in an online business will be MUCH, MUCH less than that of a business in the conventional world.
With an online business, there are essentials that you must have in order for your business to run smoothly and become successful. You can literally run an effective online business for $100-$200 a month. Later in this article, we will show you how you can access many of these essentials in one place for less that $10.00 a month!
But first...
Here are six essentials that you MUST have to run your online business.
1. Your Own Website
This includes a domain name and web hosting for your site. You must have a central place to send your customers, even if you are selling multiple products or services.
2. A Professional Autoresponder
An absolute MUST for any online business. If youre not using an autoresponder, youre losing money! Thats the bottom line. Your autoresponder should have the ability to create subscriptions via email and web form and should be a professional one with no ads! Fr~e autoresponders look unprofessional and they are not reliable.
3. Ad Tracker
This is probably the most underused tool that we know of. Consider this - most people who are NOT making money on the Net have never used an Ad Tracker. Yet, ALL of the people that we know who ARE making money on the Net - use one daily. It makes no sense to spend money and time on advertising if youre not going to be able to determine which ads are producing and which ones are not. An Ad Tracker will solve this problem and save you time and money in the long run.
4. Products or Services
You must have something to sell! This can be a service such as web or graphic design, an mlm/affiliate program or products, tangible or digital. If you dont have a specific product or service in mind, there are thousands of profitable digital products that come with resell rights. This means you can resell them and keep 100% of the profit! 5. You must know HOW and WHERE to advertise to bring targeted prospects to your Website!
You can save yourself a tremendous amount of time, money and frustration by learning the effective advertising methods that are available online. There are countless worthless ones that are simply a waste of time. If youre new online, you wont know this unless you find someone who is successful online and follow their lead. Find a mentor or a membership site that offers step by step Tutorials on online promotion. Make sure that the tutorials are updated frequently to keep up with the changing times of the Internet!
6. Leads
The lifeline of any online business! Just because you have a website and products to sell, that doesnt mean youre going to make money! To make money, you must drive targeted visitors to your website. There are THOUSANDS of companies on the web that sell Leads but if you just pick one out of the blue, its trial and error. Do some research and find a good source for leads. Again, you can achieve this by finding someone who is succcessful and following their lead. Or join a membership site that includes Leads as a part of their package.
We promised wed tell you about a membership site that includes many of these essential items in one place. Have a look at http://www.viralprofits.com With your membership, you get a professional autoresponder, ad tracking, Leads, Digital Products with resell rights, step by step training tutorials AND you can earn money by referring others to the site. The tutorials are updated frequently and NEW products are added each month so that you always have something new to offer your customers!
So there you have it. With these six essentials, youve got the foundation for a successful online business. Without them, its going to be a tough road ahead. Use them as a "checklist" and make sure your online business is armed for success!
About The Author
Charles & Susan Truett are experienced internet marketers who have built a successful online business and are now teaching others how to achieve the same success. For money making ideas and their simple system for success visit: http://www.partnersinsuccess.net
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