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27Feb/100

Branding Versus SEO – Site

Branding Versus SEO
Kevin Kantola

Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.
For instance, one search engine report states that 1.3 million visitors per month search for the term "Best Buy." This same report states that the term "electronics" is searched for by 1.1 visitors per month. The obvious choice in this scenario is for Best Buy to optimize for their own brand name first and the word "electronics" second.
But, take a competitor such as Frys Electronics. Approximately 95,000 visitors search for the term "Frys" every month, far short of those who search for "electronics". Does this mean Frys Electronics a partner with Outpost.com should optimize for "electronics" first and Frys and/or Outpost.com second
At this writing August 2004, a search on Google for "electronics" will show that Best Buy does not show up in the first two pages. Frys Outpost.com is on the third page. But lets take a further look to see who is in the number 1 position: Sony. And Samsung is a close second.
Sony, with 450,000 searches per month for the word "sony", has managed to grab the number one spot for its brand name and the generic word "electronics". A search of the Sony homepage source code will reveal that this page is optimized for both words, "Sony" and "electronics." By optimizing for both words Sony has grabbed a lot of traffic neglected by Best Buy and perhaps even exceeds Best Buys traffic in doing this.
Another issue in branding is trademark infringement. Courts have upheld that websites using another companys branded name in its meta tags is engaging in trademark infringement. For instance, a site about cats would be infringing if it put the name Best Buy in its meta tags in hopes of gaining traffic from this trademarked word. Large companies have to protect themselves from others stealing traffic that is rightfully theirs. These companies cannot however protect a generic term such as "electronics" as that is fair game for all electronics companies.
So in order to create the largest return on investment, large companies need to optimize their websites both for their own brand names and for the generic, high-traffic keywords and keyword phrases relevant to their sites. Otherwise, they are letting tons of online business just slip away.

About The Author

Copyright © 2004 SEO Resource

http://www.seoresource.net

Kevin Kantola is the CEO of SEO Resource and has published many articles over the past 20 years.

21Feb/100

Digital Zoom Versus Optical Zoom – Digital Cameras

Digital Zoom Versus Optical Zoom
Jakob Jelling

The digital camera is but a technological advancement of the conventional analog camera. And thus every component of the analog camera must have been upgraded or changed to bring in some improvisations. This discussion is an effort to unravel alteration and make one comparison between what was and what is! This discussion is thereby focused upon a very critical component of a camera analog as well as digital, the zoom!
Before making a comparison it is important to discuss the significance of the subject matter, in this case the zoom. Well a zoom lens has more than a few portable glass components inside it. By adjusting these components, the focal length of the lens can be altered. Modifying the focal length alters the view distance as well as reduces the field of view, thereby making the projected image to appear larger.
It must me noted that both the optical zoom and the digital zoom are components that are used to magnify an image, but they work in fundamentally different principles and acquiesces drastically different results. In general, optical zooms always produce a far finer and advanced image than digital zoom.
Looking at the functions of these zooms, in digital cameras that offer optical zooms function the same way similar to a zoom lens of a conventional analog camera. A conventional lens works by accumulating light rays that are projected over a portion of a film, and in this case of a digital camera optical sensor. The distance of the lens from the focus point where all of the light rays converge is known as the focal length of the lens. Unlike the optical zoom, the digital zoom works by ranging the pixels in the ultimate image after the image has been captured. The fact remains that the same number of pixels are collected when the photograph is magnified. The only thing that alters is the light rays that are projected over the optical sensors to figure out those pixels.
It is a common intuition that optical lenses are far better than the digital zooms. The reason is that the digital camera zooms are more prone towards computer applications in them rather than mostly human interactions and expertise. Yet, it also remains a fact that beginner photographers find it more useful to handle a digital zoom and also its computer friendly nature. There the computer does the intricate tasks of finding some levelheaded approximation of colors that pixel might take up as it had captured the images or photographs. Many algorithms are existent in this area, but perhaps the most abundantly used algorithm involves looking at the pixels that are quite nearly like neighbors and come up with a kind of an average. Anyways the process remains too complicated and its end result is what the digital zoom users are interested in.
Thus the ultimate truth remains that it is useless to compare digital zooms with optical zooms. Perhaps it is more logical to compare optical zoom with optical zoom and digital zoom with digital zoom. Both these two types of zooms, the optical as well as the digital, have some good and bad qualities. Both of them have some extra features and preferences over the other. And thus it is not wise to compare them, even though a comparison may exist. The efforts would then perhaps look like comparing oranges with apples!
By Jakob Jelling

http://www.snapjunky.com

About The Author

Jakob Jelling is the founder of http://www.snapjunky.com. Visit his digital camera guide and learn how to take better pictures with your digicam.

11Jan/100

Renting Versus Buying: Pros and Cons – Mortgage

Renting Versus Buying: Pros and Cons
Dan The Roommate Man

Realtors have benefited from a new variety of homebuyer in todays market: the young, single professional. It used to be that most single men and women resigned themselves to a somewhat transient, short-term renters lifestyle until Mr. or Ms. Right came along. Thats not the case anymore. With more and more people delaying marriage until their careers have assumed the direction they wish to take -- and due to the fact that a greater percentage of young people are financially independent and quite successful -- single professionals are changing from renters to buyers.
At the same time, however, many renters are content to stay that way. Although buyers will talk your ears off about the advantages of permanency and ownership, diehard renters enjoy the freedom their lifestyles provide. From hassle-free maintenance to the record number of luxury amenities present in new properties, many renters are perfectly content to stay that way.
However, the majority of people, whether single or married, will at some point ask themselves, "Am I ready to buy" Buying ones first home is a major step for anyone. Is there a "perfect" time in ones life to make that transition What are the advantages and disadvantages associated with renting and buying Each one has its pros and cons. The following list can help you consider the inherent hassles and positives of both.
Renters ...

Dont gain equity; nor do they lose it. Regardless of what improvements renters make to their homes -- and regardless of any outside influences that would cause the property value to increase -- renters will never gain equity.
Dont have to put down as much money up front.
Reap no tax advantages. Any and all tax breaks and other tax-associated advantages are enjoyed by landlords.
Enjoy the assurance of fixed costs that wont fluctuate during the term of a lease. The lease is a contract -- an insurance policy, so to speak.
Often cannot personalize their homes as they see fit. This includes such modifications as painting walls some landlords will allow renters to paint their walls only if they paint them white again before they vacate their homes.
Can merely pack up and leave upon the expiration of their leases. They dont face the hassle of finding a buyer and waiting until a sale takes place.
Face much less work in maintaining their homes, inside and out. In many multifamily properties, they enjoy the convenience of a full-time maintenance staff to handle appliance repairs and other minor repairs.

Buyers ...

Often gain equity. However, they can also lose it. Their equity can also remain static.
Must go through the process of selling their homes and finding a buyer, either with a Realtors help or not, if they elect to move out of their homes.
Must put down a greater amount of money a substantial downpayment than a renter, who merely pays a security deposit and first/last months rent.
Are subject to variable costs in the absence of documentation that keeps costs fixed.
Must either perform maintenance/repairs on their own or using the services of a professional whom they hire and pay themselves. Buyers are fully responsible for any and all repairs. Note: One exception would be some planned or gated communities, in which residents pay a maintenance fee for the convenience of having yardwork and general maintenance performed by a full-time staff of servicepeople.
Are free to paint, redecorate and remodel their homes as often as they wish.
Enjoy the tax breaks and other tax advantages associated with homeownership.
Build equity regardless of whether the value of their homes increases over time.
Eventually own their homes and are free of a monthly mortgage payment.

This direct comparison clearly shows that neither buying nor renting is the "perfect" choice. Depending upon your lifestyle -- including such factors as the stability of your career, how often you travel for business and whether or not you plan to reside in your current hometown for a long period of time -- either choice has plenty of valid advantages. The multifamily housing market has exploded nationwide during the last decade, offering renters more advantages and more amenities and more flexibility in housing styles than ever before. And yet, the dream of homeownership is firmly implanted in the minds of most Americans. Its a worthwhile and significant achievement to be sure. Thanks to the success of the multifamily housing industry, however, renters no longer have to resign themselves to cookie-cutter accommodations until the dream of homeownership is within their reach -- that is, if they ever choose to reach for it.

About The Author

Since 1989 Dan The Roommate Man has helped 1000s of people find roommates. Need help Contact him at 800-487-8050 or www.roommateexpress.com
info@roommateexpress.com