A Way for Search Engines to Improve – Casino
A Way for Search Engines to Improve
Richard Zwicky
Wouldnt it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would get negative responses and be pushed down in the search results.
Well, this reality is much closer than you might think.
To date, most webmasters and search engine marketers have ignored or overlooked the importance of traffic as part of a search engine algorithm, and thus, not taken it into consideration as part of their search engine optimization strategy. However, that might soon change as search engines explore new methods to improve their search result offerings. Teoma and Alexa already employ traffic as a factor in the presentation of their search results. Teoma incorporated the technology used by Direct Hit, the first engine to use click through tracking and stickiness measurement as part of their ranking algorithm. More about Alexa below.
How can Traffic be a Factor
Click popularity sorting algorithms track how many users click on a link and stickiness measurement calculates how long they stay at a website. Properly used and combined, this data can make it possible for users, via passive feedback, to help search engines organize and present relevant search results.
Click popularity is calculated by measuring the number of clicks each web site receives from a search engines results page. The theory is that the more often the search result is clicked, the more popular the web site must be. For many engines the click through calculation ends there. But for the search engines that have enabled toolbars, the possibilities are enormous.
Stickiness measurement is a really great idea in theory, the premise being that a user will click the first result, and either spend time reading a relevant web page, or will click on the back button, and look at the next result. The longer a user spends on each page, the more relevant it must be. This measurement does go a long way to fixing the problem with "spoofing" click popularity results. A great example of a search engine that uses this type of data in their algorithms is Alexa.
Alexas algorithm is different from the other search engines. Their click popularity algorithm collects traffic pattern data from their own site, partner sites, and also from their own toolbar. Alexa combines three distinct concepts: link popularity, click popularity and click depth. Its directory ranks related links based on popularity, so if your web site is popular, your site will be well placed in Alexa.
The Alexa toolbar doesnt just allow searches, it also reports on peoples Internet navigation patterns. It records where people who use the Alexa toolbar go. For example, their technology is able to build a profile of which web sites are popular in the context of which search topic, and display the results sorted according to overall popularity on the Internet.
For example a user clicks a link to a "financial planner", but the web site content is an "online casino". They curse for a moment, sigh, and click back to get back to the search results, and look at the next result; the web site gets a low score. The next result is on topic, and they read 4 or 5 pages of content. This pattern is clearly identifiable and used by Alexa to help them sort results by popularity. The theory is that the more page views a web page has, the more useful a resource it must be. For example, follow this link today -
http://www.alexa.com/data/details/traffic_detailsq=&url=http://www.metamend.com/
- look at the traffic details chart, and then click the "Go to site now" button. Repeat the procedure again tomorrow and you should see a spike in user traffic. This shows how Alexa ranks a web site for a single day.
What Can I Do To Score Higher With Click Popularity Algorithms
Since the scores that generate search engine rankings are based on numerous factors, theres no magic formula to improve your sites placement. Its a combination of things. Optimizing your content, structure and meta tags, and increasing keyword density wont directly change how your site performs in click-tracking systems, but optimizing them will help your web sites stickiness measurement by ensuring that the content is relevant to the search query. This relevance will help it move up the rankings and thus improve its click popularity score.
Search Engines Can Use the Click Through Strategy to Improve Results
Search engines need to keep an eye to new technologies and innovative techniques to improve the quality of their search results. Their business model is based on providing highly relevant results to a query quickly and efficiently. If they deliver inaccurate results too often, searchers will go elsewhere to find a more reliable information resource. The proper and carefully balanced application of usage data, such as that collected by Alexa, combined with a comprehensive ranking algorithm could be employed to improve the quality of search results for web searchers.
Such a ranking formula would certainly cause some waves within the search engine community and with good reason. It would turn existing search engine results on their head by demonstrating that search results need not be passive. Public feedback to previous search results could be factored into improving future search results.
Is any search engine employing such a ranking formula The answer is yes. Exactseek recently announced it had implemented such a system, making it the first search engine to integrate direct customer feedback into its results. Exactseek still places an emphasis on content and quality of optimization, so a well optimized web site, which meets their guidelines will perform well. What this customer feedback system will do is validate the entire process, automatically letting the search engine know how well received a search result is. Popular results will get extended views, whereas unpopular results will be pushed down in ranking.
Exactseek has recently entered into a variety of technology alliances, including the creation of an Exactseek Meta Tag awarded solely to web sites that meet their quality of optimization standards. Cumulatively, their alliances combine to dramatically improve their search results.
ExactSeeks innovative approach to ranking search results could be the beginning of a trend among search engines to incorporate traffic data into their ranking algorithms. The searching public will likely have the last word, but webmasters and search engine marketers should take notice that the winds of change are once again blowing on the search engine playing field.
Did you find the information in this article useful Feel free to pass it along to a friend or drop us a line at comments@metamend.com.
About The Author
Richard Zwicky is a founder and the CEO of Metamend Software, a Victoria, B.C. based firm whose cutting edge Search Engine Optimization software has been recognized around the world as a leader in its field. Employing a staff of 10, the firms business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS technology, which correlates online businesses with their physical locations, as well as their cutting edge advances in contextual search algorithms.
articles@metamend.com
A Better Way To Watch Your Credit Reporting – Mortgage
A Better Way To Watch Your Credit Reporting
George M Noceti
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About The Author
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The Way of Light – Writing
The Way of Light
Remko de Knikker - Caprio
The Netherlands is a country known for its religious, ideological and ethnical tolerance. But what is perhaps less known is that it is also a country religiously divided into a northern part dominated by a culture of Calvinism and a southern part, which is predominantly Catholic. Today, when people speak of below the rivers they refer to the Catholic provinces and when they talk about above the rivers they are pointing to the Calvinist provinces north of the geographical border of the rivers Maas, Waal and Rhine, which roughly run parallel to this historical and cultural border.
When the Netherlands declared independence from Spain in 1579 by the Union of Utrecht and were recognized by the peace agreement with Spain by the signing of the Treaty of Munster in 1648, the Low Lands as the Netherlands is literally translated, did not include the southern provinces. Only with the defeat of Napoleon and the Congress of Vienna in 1815 were these provinces included, and not until 1831 when Belgium gained independence were the borders constituted that comprise the Netherlands as we know it. Culturally though, the southern provinces and especially the province of Limburg the hind leg of the Dutch lion where I grew up belonged to the Catholic sphere of influence. Even in present day the Netherlands, it makes a huge difference in attitude and perspective on life if you are from above or from below the rivers.
As a child I slept in the attic room of our home, which had 5 windows that looked like embrasures cut out in the rooftop. In the small distance that separated the small town of Papenhoven from adjoining Obbicht to the south, I could see the church belfry in the center of town rising high above its surrounding, the short line of farms and single family houses of red brick stone and tilted tile roofs. Looking out of a loophole in my little fortress in the attic, to the west I looked over fields of golden grain stalks billowing like ocean waves to a slight breeze. From my window I could clearly see the river Maas cutting through the landscape meandering along, and at the other bank of the river, Belgium. I lived on the narrowest stroke of land in the Netherlands, where Belgium and Germany squeeze the hind leg of the Dutch lion. On the other side of our house was the Juliana canal and only 2 or 3 miles further to the east lay Germany, the old heartland of Charlemagne, buried in the nearby famous Dom of Aachen. Like in Belgium, most people in Limburg are Catholic, so are the schools, the soccer clubs and of course the fanfare, the drill band to be found in each small town in Limburg. The Episcopal College, my secondary school, was located in Sittard, a border town with Germany and 5 miles from my home. Diligently for almost 6 years, I bicycled every morning through the alternating corn and grain fields, meadows and small villages on my way to school.
I never liked school very much, not even my Catholic primary school, the Saint Joseph school. At first of course, I didnt think much of it, like small children never do. The world to small children is simply what exists immediately around them. To the young childs mind, there is no other happiness than the one that surrounds them. At Catholic school we would say our prayers each morning before lessons started, and on Friday and Tuesday mornings the local priest would teach Bible classes. All this constituted my childhood happiness in which I participated wholeheartedly like all children did, even though my parents were from above the rivers, and even though now the faithfulness of Catholicism is a strange entity to me. As a young child I didnt give it much reflection, nor could I. With the wisdom of hindsight, it might look cruel that it was always Mohammed, the Moroccan kid whom the substitute teacher used to pick on, until one day the teacher, holding him firmly by his neck, pushing him out of the classroom, ended up busting his head through a glass panel in the door. Yet, I didnt think much of it. Now, of course I recognize the scholastic methods of Jesuitism, and the dominance of structured discipline in Catholicism at my school over the Protestants care for nurturing each childs inner nature and the diversity of individual personalities. I didnt think much of it, even though my most profound school memory has always been boredom and aloofness from the Catholic methods of education.
My parents of course did not grow up in Limburg, but they moved there when I was barely a few weeks old. They raised me in the progressive spirit of northern reformers like Comenius, Rousseau and Froebel, allowing me as a young child to explore my own needs, drives, feelings and thoughts and form my own personality freely and spontaneously. The only limitations I faced were the limitations of common reason, which were without exception explained to me rationally after which it was left to me to decide on my actions AND bear the consequences that resulted from them. This of course was the worst preparation for attending a Catholic school one can imagine, with its more rigorous perception of social hierarchy and educational method. Yet, alternatives to attend other schools are scarce in Limburg unless you are able and willing to travel more than an hour daily to reach one of the few Montessori schools in the south. Thus, my parents being pragmatic and practical people, I completed Saint Josephs elementary school and entered a Catholic secondary school called the Episcopal College, a name reminiscent of its past when it was an integrated part of the monastery still located in the adjacent building. A few monks even taught some classes there until as late as the early 80s. I will not draw out all the petty arguments, my naively offending inquiries into the reasons for certain rules and disciplinary measurements that followed, and the tensions between me and the school master and head teachers that arose. Enough to draw out a particular scene, which engrained itself in my precious and unraveling awareness as a budding teenager. It was this experience, which was to become my sobering way of light while finding my way through the dreary labyrinth of the world.
Once, we were given back our graded Latin exam to review. We could take them home with us, but had to hand them in the very next day. Of course, it came to be that I forgot to pack my papers and I apologized, pledging I would bring back the exam the next day. But it caused my teacher great anger and he punished me by ordering me to hand copy the schools regulations and hand them in with the exam the next day. Unfortunately too, I was the only student who had forgotten his exam and I suspected a personal vendetta in his harsh and unreasonable punishment. Now I understand his reaction was a typical scholastic pedagogical method that must be common in the Catholic training of a teacher, but I also resented his incompetence as a pedagogue who failed to acknowledge the reasonable nature of the child I was.
At first I didnt, no couldnt, take his response serious and in a calm manner of disbelief I politely replied: I am sorry, I will return my exam tomorrow. I couldnt and still dont see the loss of returning the exam one day later, but it seemed to make a huge difference for my teacher, who insisted.
The next day I came to school and handed in my exam without the composition, which as a result accumulated to a doubling of the writing imposition for each extra day I was late. In the following lessons again it was doubled until finally I was excluded from Latin classes overall and was called into the principals office to explain my behavior.
The school principal, Bitsch, had the posture of a saturated pig, adorned with a friendly neighbors smile, in which I hoped to find the insight of reason. Maybe I should have abandoned all hope the moment I entered his office and heard him recite a quote from the Bible. Of course I forgot the quote, as I also did not know the answer to his question of where in the Bible the quote was located. He provided the answer for me, although I could not know if he was sincere in answering, more than I had been. His compromise was for me to copy the school regulations ten times by hand, encouraging me to be the wiser of the two and just swallow my pride. This halfhearted attempt to reason made an even weaker impression upon me than the complete lack of it in my authoritative Latin teacher Hanssen. The punishment was ridiculous from the start and I could not submit myself to ridicule. The main conclusion I drew from this was that my enthusiasm for formal education definitively cracked and it was not long after this that I would drop out of the Episcopal curriculum.
Despite dropping out of school, I never lost my enthusiasm for learning. However, I never lost my skepticism for formal education and have become an autodidact by heart. I consider learning a life-long obligation without end in the line of Comenius thought. I think back of my days at school now with a certain bitterness for the professional pedagogues who could not recognize a childs nature and instead of stimulating it to find its own path, they attempted to curb and bend it to serve their own purpose. Nevertheless, I am a warmhearted supporter of education for all and the principles promoted more than 400 years earlier by the Czech educational reformer Jan Amos Comenius. Comenius was born in 1592 and brought up in Bohemia in the present day Czech Republic; and like I did, Comenius suffered from incompetent teachers as a child. But despite their incompetence, he grew to love learning and proper education as the pillar of societal reform and human progress.
In a time of fierce religious conflicts, Comenius was the head of the Union of Brethren, the first Reformed Church in Europe, which followed the principles of the Czech reformer Jan Hus 1369-1415 and was brutally suppressed by the Jesuit King Ferdinand of Habsburg. Despite the incredible hardship he would suffer in life, from an early loss of parents, wife and children, home and experiencing the Habsburgian contra-Reformist suppression and the cruelties of the 30-Years War between the Catholic League and the Protestant German princes, Comenius was able to find his way out of the Labyrinth of the World and regain the Paradise of the Heart. His book of that title would become a classic in European literature, while Comenius himself grew to become one of the most celebrated educational reformers in history. He advocated reforming the old medieval scholastic method and introducing a more child-friendly method of education, which in our time has become so evident.
Being a refugee most of his life, Comenius was finally settled in tolerant Amsterdam in 1556 until he died in 1570. He now lies buried in the Wallonian Church in Naarden, the Netherlands, a place of pilgrimage for many Czechs, to whom Comenius is one of their biggest national heroes. Still his name is associated with the Comenius Education program of the European Union and the Comenius Medal, one of UNESCO