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28Feb/100

Building Your First Web Site – Domain Name

Building Your First Web Site
Tim Querrey

Creating your own site can be a satisfying experience. Here are some tips to help get you up and running.
Before doing anything on the technical side, you need some kind of basic idea to work with. I suggest first getting some paper and a pencil. Start by sketching a layout of how you would like your web page to appear. For example, a simple title at the top, the area in which you would like any content, pictures and so on. Now its time to do some programing!
Dont let the word programing scare you. Anyone can learn and there are several sites that offer free tutorials. One such site is http://www.w3schools.com/html/default.asp. Although it is not necessary to be a top notch programer to build and operate your web site, you should learn the basics of html. I recommend that you thoroughly learn about tables. They are widely used and with them, you can create a professional looking layout even as a beginner.
You can use any basic text editor, like notepad, to write, edit, and save your code html. When saving your work for the first time, choose Text Document for type of file, then save with the extension htm for example index.htm. Your home page the first page people usually see is normally saved as index.htm. To see how your page looks, double click on the file and it should automatically open up in your browser.
Now that youve got your web page ready to go, its time to find a host a place for your web page to live. Since this is your first site, I suggest you use Free Web Hosting. Some host will put advertising, such as a banner, on your site as the cost of free hosting. Others will only charge you to register your Domain Name www.YourSite.com. Be careful not to accidentally sign up for extras such as url protection, spam control, etc. unless you feel you need them as they will add to your cost. These sites will have a limit on bandwidth how much data that can be transmitted per month, email accounts, and maybe a few other things, but are still great for first timers. If later on you feel you need more, then you usually can upgrade. To find a host, just use any search engine and the keyword phrase Free Web Hosting.
Ok! Youve sketched a layout for your web page, learned some basic html, coded your web page, found your host with the most couldnt resist, and registered your URL www.YourSite.com. Now its time to upload transfer your file web page to your host. To do this you need a FTP program. FTP stands for File Transfer Protocol. When using this application, there are usually two windows. The left window shows your computer files, and the right window shows the files stored on your host. For a good tutorial and to download a freeware FTP program, FTP Commander, go to http://www.nexcess.net/hosting/support/tutorials/ftp/ftpcommindex.php.
Now you should be up and running. But dont stop there. Continue to tweak, add pages, learn to link to other pages and sites, and frequently add new content. Who knows, you could eventually learn to profit from your creation.

About The Author

Tim Querrey is the owner of http://www.homerunbusinesses.com

27Feb/100

web page building for beginners 2 – Diet

web page building for beginners 2
Ted Dupuie

A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. It also gives extra credit to the size of the type and title of each page. What a webmaster should consider, is every word connecting to a keyword and not wasting words, for the public and the robots. This can be difficult to do when writing about certain subjects, but not impossible. Take diets for instance. Saquoyah Publishing writes diets and uses www.free-diet.biz to promote them, but nobody wants to read pages full of the word diet just bandied around with no oomph in the article that should teach the reader about diets. So a happy medium must be reached to get the website placed high in the search engines database, yet allow the articles to inform the reader of the subject written. Remember, the information super highway is called that for a good reason. Most people just want to learn something about a subject, not necessarily buy something. So if you are selling, the first thing you will want is to get the reader to find the pages you have written, and that means search engine optimization, or SEO as it is called.
SEO should be a major consideration as the page is written, and a concentration on keywords should be the main concern of the page writer. Take diets as an example of page writing. The word Diet or Diets should be placed in the title of each page on the website if at all reasonable, and each page should utilize those words as many times as possible without deterring hopeful customers. The title of the page is the most noticeable attraction to your website from the searcher

27Feb/100

Marketing Automation For Small Businesses And Web Entrepreneurs – Site

Marketing Automation For Small Businesses And Web Entrepreneurs
Abe Cherian

Many Internet marketers wonder how they spend less time marketing their website so they can focus on delighting their clients and developing better marketing strategies to improve sales.
They often ask:

How can I be efficient as possible so that I dont waste time and money
How can I spend less time on activities so that I dont like e.g. marketing and sales and more time on activities I love. e,g. delighting customers, improving sales materials and products
Every time I get busy with clients, marketing falls behind, so I end up with a "feast or famine" cycle. How can I avoid the frustration of being swamped with sales one month and famished the next
How can I get prospects, leads, customers, signups, and referrals come to me instead of having to chase them
How can I build a substantial "contact list", fast, and manage it effectively
How can I organize my contacts, in one palce and build lasting relationships with them
How can I turn visitors into qualified leads automatically -- instead of losing them to my competition
How can I follow-up with my prospects and turn them into paying customers, even if I am on holiday
How do I organize my ad-copies/sales materials all in one place, and use them whenever I need -- from any computer, anywhere in the world
How do I schedule an update/mailing for a future date, and have it delivered even if I am not in front of my computer
How do I know which advertising is pulling better results for me
How do I know the cost of getting a prospect, and the cost of getting a paying customer
How do I know what my time is exactly worth

One answer to the above questions is to develop "Automatic Marketing Systems" that do your marketing for you while you do other things.
Marketing automation and CRM customer relationship management is not just for big corporations -- it must be implemented to your marketing even if you run a home-based business or promote an affiliate program.
When your marketing is effective and runs on auto-pilot, you enjoy a number of benefits:

You spend more time on the tasks that you like to do, which usually are those that got you into the business in the first place.
Clients come to you, and already know about your products, services, or an opportunity, so you dont have to chase them.
While youre busy delighting current clients, youre still getting the word out about your services, so you can smooth out the "feast or famine" cycle that plagues so many Internet marketers.
You get leverage to grow your business faster.

Marketing is a science.
Everybody has a marketing system -- manual or automated. Yet, all results are not equal. Some marketers emerge as giants, and others, including those that started marketing at the same time as the giants, either give up and go out of business or struggle to stay afloat.
Why What are the variables that make a difference in the same thing
Ill tell you why...
The successful ones are better able to relate the needs of the marketplace by using the right automation tools and analytics -- which helps them save time and money and make good judgments.
Tools To Automate Your Web Business:
There are several affordable from $20/month to $149/month Marketing automation websites/services that can help small business owners automate parts of their marketing chores and save time and money and increase your return on investment ROI.
Some websites do part of the automation for you like follow-up auto-responders, and ad-tracking services -- but very few will satisfy all of the above concerns for a small business Internet marketer all in one place.
A service specifically targeted towards small businesses, home-based entrepreneurs, and affiliate marketers will be www.iMediatools.com.
iMediatools provides a solution to all of the above concerns that is affordable $39.99/ month and practical for Internet Marketers. You can even try the full version for a period of 15 days before you get the Enterprise version.
Having total control over your marketing, lists, databases, and leads pays off thousand times over.

About The Author

Abe Cherian is the owner of Multiple Stream Media and publisher of weeklytips.com newsletter, where you will find hundreds of Internet business building tips. Visit www.weeklytips.com to read more tips like this one.
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