Do You Know When You Are Being Sold To – Marketing
Do You Know When You Are Being Sold To
Joanna Ferndale
Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Advertisers have long been aware of the power of appealing to our subsoncious minds, so what methods exactly do they employ, and how widespread is the practise
Broadly speaking, there are three methods in common use - Product Endorsement, Product Placement, and Hidden Subliminal Imagery.
Why do advertisers use these methods
As consumers, we tend to make buying decisions based on emotion rather than logic. When see a product, we make up our minds very quickly about whether we want it or not, based purely on the way the product is presented to us. Any accompanying sales pitch is merely there to help us justify the purchase to our more logical selves. Advertisers know this of course, so they spend huge amounts of time and money marketing their products in ways that appeal to our emotions and subconscious mind.
So how do the three methods work
Taking each in turn:
Product Endorsement
This is possibly the most up-front and honest method. Quite simply, a product is endorsed by a well known figure
What To Do When You Get Into An Accident – Legal
What To Do When You Get Into An Accident
Paul Hood
Accidents are unexpected occurrences in life. These are traumatic events that nobody wants to encounter. Because of the shock an accident causes, people tend to lose their ability to think correctly resulting to serious injuries, even death, to himself or to another party.
How can we overcome shock during or after an accident Presence of mind is very vital in situations like this.
There are several kinds of accidents. Examples are vehicular accidents, industrial accidents and aerial accidents. Different accidents need different approach.
Car accident is an example of vehicular accidents, which claimed millions of lives and caused many people to suffer. Damages a car accident can cause include disability, emotional distress and permanent disfigurement. A lot of victims endure from injuries such as broken bone injuries, scar injuries, head and neck injuries, and nerve damage.
We cannot do much during an accident because it happens so fast that we are not able to control it. What is important is that we have to learn how we should behave after the incident and what actions we have to take. It will be hard for an injured person to think of the people or things around him. His only concern is the pain that he is feeling. In situations wherein you are still able to talk, walk and move without difficulty, you might as well do the following steps.
Ask or know the names, addresses and telephone numbers of the individuals involved in an accident. Car owners involved must secure car insurance. If there are witnesses in the area, ask for their names, addresses, and telephone numbers, too. Assist the police with the investigation, be cooperative. Take note of important visual information, like scratches and marks on the car and the weather condition. If you do not have pen or any writing materials, review the scene in your mind so that you can remember it. You have to tell the police exactly what happened. Take pictures of the cars involved in the accident. The picture must tell a detailed story. If you feel any pain or discomfort after the accident, consult a physician right away, or else it will raise questions whether the injury was caused by the accident or not. Consult an attorney before filling out any documents or giving your statement. Photograph wounds that heal quickly, you might need it during a case hearing or investigation. You might also need a lawyer to assist you in filling important papers, assist in court proceedings, and getting your claims.
About The Author
Ariel Velasco goes by the author alias of Paul Hood. This author is into books and writing. Reading is an essential part of his life and this has lent a considerable influence in his writing. Well traveled and would always want to travel more. He loves learning more about people and their ways. Took up a Bachelor of Arts in Sociology to further this fascination and had a fulfilling educational experience having been exposed to a wide spectrum of people. Always ready for new opportunities to learn and have a great deal of interest in different fields of expertise.
For comments and questions about the article you may contact The Personal Injury Site Moderator at their website at http://www.personalinjurylawyersinc.com
contactus@personalinjurylawyersinc.com
When Internet Marketing Gurus Sell Their Souls – Email Marketing
When Internet Marketing Gurus Sell Their Souls
Gobala Krishnan
If youre just getting started in Internet Marketing, you may be awed by the amount of "Internet Gurus" out there, all making millions of dollars or so they claim and for some reason seem more than willing, for a fee, to teach you their biggest, most intimate secrets.
I believe in one thing - If it sounds too good to be true, it most probably is!
While I have no doubt on the specialized skills and techniques used by these gurus, it can get way too frustrating simply getting into all their hype, and find almost no value at the end of the day. Hype - thats one thing I agree these gurus are really good at. For some of them, unfortunately, hype is the only thing theyre good at.
So the question, for those who are trying to master Internet Marketing, might be:
Can I learn anything from these gurus without paying money
Who is real and who is not
Whose methods should I follow
Can You Learn Something for Free
Most gurus have opt-in newsletters on specialized subjects like website marketing, Pay-Per-Click, search engine optimization or whatever specialized skill they have "mastered". Almost all of them ask you to subscribe to their newsltetter in return for some kind of "breakthrough" report, and promise to deliver "valuable information" weekly or monthly to your email address. Sound great.
Heres what happens 2 weeks later - You realize that the "breakthrough report" is the same old regurgitated information which you can find almost anywhere. You might also relize that the "valuable information" never comes in full, without any hidden agenda. The "valuable information" is actually a soft-selling sometimes even blatant advertisements ad for the gurus products, or even worse, some other Internet marketers products.
Im not trying to shoot down any marketer here, but the irony is in their teaching. Almost all internet gurus would advice you to offer valuable, free information that benefits other people. Profits, as they say, is secondary to actually helping people and making a difference in their lives. What a load of BS. How come they dont practise what they preach Of is that how the Internet Marketing Game is played
Fortunately, not all gurus are the same. There are still some jewels to be found, and they offer some great information in their newsletters, such as:
Vishal Rao: http://www.home-based-business-opportunities.com talks about home based businesses.
Mike Cheney: http://www.magnet4web.com talks about building an effective and efficient business web site.
Jill Whalen: http://www.highrankings.com talks about Search Engine Optimization.
Of course there are more out there, but it is not necessary to subscribe to every Internet Marketing newsletter just to hope for nuggets of gold that may never come. Instead, give the guru a "trial" month, and if you dont find anything of value from them, just unsubscribe. It will only be a loss to them, not you.
Whos Real and Whos Not
To answer this question, you really have to "get around" the Internet a lot. Go to forums where you will definately find topics on info-products offered by these gurus, and see what others are saying about them. Forget about all those blaring testimonials that the gurus compile on their site. Forums are where the real testimonials are. You may also want to consider this site:
GuruDaq : http://www.gurudaq.com
Taking on a Nasdaq-like approach, this site lists all gurus according to ratings and stock price. Although I would advice to take it more as an entertainment that actual recommendations, perhaps this site will allow you to get a glimpse of "whos who" in Internet Marketing.
Whose methods should I follow
Honestly, nobodys. At least not word-for-word of what is thought in their newsletters or ebooks. The important thing to realize is that you need to develop your own technique to be really successful. The gurus dont teach you everything, anyway. They almost always feed you the crop but keep the cream for themselves. In other words, no one really tells you the "hot money-making secrets", especially those gurus that have sold their soul a long time ago.
Its really up to you to learn some tips and tricks of the trade from them, but set out on your own course. In order to be successful in anything, you need to do your own thing. Be original in you approach, whether its writing sales letters, doing email marketing, pay-per-click or search engine optimization.
Dont look to someone who has sold their soul to lead you to the path of success. Thats wishful thinking.
Copyright 2005 Gobala Krishnan
About The Author
Gobala Krishnan is an internet marketer and home business owner. Visit his site at http://www.sfidreamteam.com to start your own Internet based home business today, and get a free kickstart package, one-on-one coaching and a clear, proven system to earn a six figure income.