The Wrong Email Format Can Destroy Your Offer – Email Marketing
The Wrong Email Format Can Destroy Your Offer
Rich Hamilton, Jr
Which email format is more effective to use, Text or HTML
A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. There are also many people who would rather use HTML over the text format. You can pretty much draw a line right down the middle between the text users and the HTML users, its that close.
The truth of the matter is that the most effective format to use for your email really depends on the offer youre presenting.
Both text and HTML email formats have their advantages and disadvantages. In this article I am going to go over the advantages and disadvantages of text and HTML email formats. Lets jump right in and start with the format text.
Text
Obviously the real advantage to using a text format is that you have a white background with black font making it very easy to read. The text format loads fast, no matter what size the email is.
If the email loads fast and is easy to read how can text formats have a disadvantage
Easy!
The real disadvantage of using text format is when you are using email as a source of marketing. To effectively use email marketing you need to use some sort of tracking software. Without tracking you will never know if the subject line and/or email offer needs work.
The point I am trying to make is that people are very cautious about clicking on tracking and affiliate links. As soon as they see a lengthy url, they get the impression that you are trying to sell them something and immediately delete the email. With a text formatted email you cannot hide long tracking urls from the recipient. With an HTML format you wont run into this problem, which brings us to...
HTML
The biggest advantage of using HTML is that you can hide your tracking urls from the viewer. Instead of having a long url in your email offer, you can use a simple "click here". Not only can you hide your tracking url, but you can also mask it from appearing in the browser window.
Moreover, HTML has a lot of disadvantages. For instance, some people cant view HTML email, while others can view it with a limited amount of space. HTML email files can be sizable and take up a lot of space. Most people who use HTML formatted email use a lot of images and other graphics to make their email have a professional appearence. But they dont stop and think about the size of the email that they are sending, and whether or not their recipients may have limited space.
Sending large email files is a sure way to get your recipients upset. You dont want to strike out before you have the chance to swing!
You can see that both email formats have their advantages, as well as their disadvantages. As for which format is the right one for you, it all depends on your offer.
If you are sending an email offer that doesnt require any lengthy tracking urls or has no affiliate urls, then text should be your format of choice.
Moreover, if you do have tracking or affiliate urls in your email offer, then HTML is the way to go. When using an HTML format be conservative, not everyone has broadband, youll find that a lot of people are still using 28.8k modems for their Internet connection.
When sending out an HTML email offer it should have a solid white background with black text, and absolutely no images or graphics. This way the email offer appears to be text and loads fast, when its actually HTML. Your viewer wont be able to see your long tracking or affiliate url which will increase your click through ratio and that means more sales.
Most autoresponders and email softwares have the ability to send email in both formats, but not all of them. There are still some that dont.
Rich Hamilton, Jr is the CEO/President of www.ElitesMarketing.com a.k.a. Elites Marketing, Inc and the Author of: "Inside Internet Marketing" http://www.InsideNetMarketing.com
About The Author
Rich Hamilton, Jr is the CEO/President of www.ElitesMarketing.com a.k.a. Elites Marketing, Inc and the Author of: "Inside Internet Marketing" www.InsideNetMarketing.com.
Dyslexia: Is the Shoe Perhaps on the Wrong Foot – Parenting
Dyslexia: Is the Shoe Perhaps on the Wrong Foot
Susan du Plessis
Reading is the most important skill that a child must acquire at school, because one must learn to read to be able to read to learn. The implication of this is that the child who is a poor reader will usually also be a poor learner.
Unfortunately poor reading skills, and therefore poor learning skills, have become a reality for an alarming number of people. The $14 million National Adult Literacy Survey of 1993 found that even though most adults in this survey had finished high school, 96% of them could not read, write, and figure well enough to go to college. Even more to the point, 25% were plainly unable to read.
Even more alarming is that reading difficulties are not limited to people who are environmentally, culturally or economically disadvantaged. Many children come from good homes, go to good schools and score average to above average on IQ tests. Yet, they battle to learn to read, and many never succeed.
Children with reading difficulties share a number of common symptoms. They are inclined to reverse letters or words, to omit letters, to lose their place, to remember little of what they have read, or to read with poor comprehension. These children are considered to suffer from a learning disability LD, commonly called dyslexia.
According to the Orton Dyslexia Society at least one in every ten of otherwise able people has serious dyslexia problems. The Foundation of Children with Learning Disabilities states that learning-disabled children represent more than ten million of the total population of the U.S.A. Estimates of learning-disabled students being dyslexic vary between 70 and 80 percent.
FIND THE CAUSE TO FIND A CURE
Most problems can only be solved if one knows what causes the problem. A disease such as scurvy claimed the lives of thousands of seamen during long sea voyages. The disease was cured fairly quickly once the cause was discovered, viz. a Vitamin C deficiency. A viable point of departure in LD research would therefore be to ask the question, “What is the CAUSE of dyslexia”
The idea that dyslexia is a certifiable biological disorder, a physical problem that could be diagnosed and treated accordingly, gained credence during the 1960s and 1970s, giving rise to an armada of theories. One such a theory states that dyslexia is the result when the link between the language, hearing and comprehension centers of the brain is somehow misconfigured during fetal development. Another theory states that dyslexia is caused by “faulty wiring in the brain,” whereas another holds that a subtle impairment of vision may be responsible, while yet another believes that a cerebellar-vestibular dysfunction may be responsible for the learning disability. All these theories – most of them blaming some difference in structure between the brain of the dyslexic and that of the so-called normal reader – have lead to nothing at all. Despite all these theories and all the intervention efforts based on them, not to mention the vast amounts of money expended in the process, the numbers of dyslexics continue to escalate.
Except for the fact that proof of a neurological deficit still eludes the researchers, this theory leaves many questions unanswered. If dyslexia has a neurological basis, why is this supposedly non-contagious “ailment” on the increase Compare the present situation with, for example, that of a century ago. In 1910 the literacy rate in the U.S.A. was so high it was predicted, “the public schools will in a short time practically eliminate illiteracy.” In 1935, a survey of the 375,000 men working in the Civilian Conservation Corps – a government-sponsored work project to provide employment – found an illiteracy rate of 1.9 percent. It is most noteworthy that this last figure was found among men primarily of low socio-economic status. It is even more noteworthy that the illiteracy rates of the first half of the twentieth century reflected, for the most part, people who had never had the advantage of schooling.
It is also impossible to explain how a neurological dysfunction can be more prevalent in specific areas or countries. While the National Commission on Excellence in 1983 warned that the American nation was “at risk,” remedial reading facilities were not needed at all in Japan due to the rarity of reading problems. Some would argue that reading problems were virtually nonexistent in Japan because their written language is easier than our Latin alphabet. That, however, is simply not true. The Japanese Kanji ideograms consist of 1,850 characters. In addition there are two Kana syllabaries,
I Spy…Something Terribly Wrong In Your Computer – Spyware
I Spy...Something Terribly Wrong In Your Computer
Andrew Wroblewski
I Spy...Something Terribly Wrong In Your Computer
This really chapped my lips...
I recently bought a new computer. Mine was getting old, had lost its whistle, and the few remaining bells didnt ding a nicely as they had in the past. Yep, it was time for a new state-of-the art dream machine with CD burner, DVD player, a bazillion gigabyte drive and more RAM than Rambo has. I whipped out my trusty credit card and told my local CompUSA to ring it up.
Well, needless to say I was enthralled. Blazing speed, working whistles, and bells that were more like the Big Ben gong! I could tear through spreadsheets with one CD-ROM tied behind my back. One day, about three months later, my Son came home from college. Having heard all about my new pride and joy, he sat down behind the keyboard and fired that puppy up. He put it through its paces for about 30 minutes and then turned and said Its nice Dad, but I thought it would be faster. HE THOUGHT IT WOULD BE FASTER What was he, crazy This box was so hot that it came with its own fire department.
Then he started poking around the hard drive. Dad, he said, You need an exterminator. Your PC is infested. Infested with what, bugs. Nope, he said Spyware. Spy What. Spyware, he replied. And then he explained.
Even thought I had a good virus prevention utility installed, it didnt protect me against Spyware. Spyware, it seeks, are nasty little programs that get downloaded in similar fashion to the way a virus does. It can be attached to an email, or even one of those new talking E-Cards. it can hide in one of those Click Here to close this window boxes, or in any of seemingly a hundred other secret ways.
There are essentially two types of Spyware. The less dangerous type either causes lots of ads to pop up every time you go on the Internet, or records your shopping and surfing habits in order to report them back to Big Brother somewhere. Of course, these steal your PCs clock cycles, and cause your hard drive to get bloated, which ends up slowing your entire system down. The problem is, the loss of speed is gradual and you dont even know its happening until Mr. Big Shot college kid comes along and tells you that your PC is slow.
OK, thats bad enough. But then, there is the second kind of Spyware. They are used by real spies, or at least the kind that want to steal your credit card and personal information so they can clean out your bank accounts and assume your identity. You know, the scary stuff that youre starting to hear about more and more.
So, what should I do Did I need to reformat my hard drive I hoped not because THAT was no walk in the park. Fortunately my college geek was up on the subject and took me to a website that specialized in safely removing Spyware. We downloaded and installed the software in just a few minutes and then fired it up. Holey Schmolie, I was infested. After about 15 minutes of chunking and plunking, the software pronounced me fit and clean. Well, at least my PC was. We rebooted and Boom! All of the speed and performance that had gradually been lost slammed right back into life. Even my Son was impressed.
Folks, this Spyware is serious stuff. You cant afford to be wiped out by some cyber terrorist half way across the world. Protect your PC and your identity. You probably already are infested. Theres only one way to know for sure, you need to check it out for yourself.
About The Author
Steve Robichaud and Andrew Wroblewski have been involved in online sales and marketing since 1996. For more information on finding and removing spyware from your PC, visit: http://spyware.pcwash.com/main/
email: admin@pcwash.com