The Wrong Email Format Can Destroy Your Offer – Email Marketing
The Wrong Email Format Can Destroy Your Offer
Rich Hamilton, Jr
Which email format is more effective to use, Text or HTML
A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. There are also many people who would rather use HTML over the text format. You can pretty much draw a line right down the middle between the text users and the HTML users, its that close.
The truth of the matter is that the most effective format to use for your email really depends on the offer youre presenting.
Both text and HTML email formats have their advantages and disadvantages. In this article I am going to go over the advantages and disadvantages of text and HTML email formats. Lets jump right in and start with the format text.
Text
Obviously the real advantage to using a text format is that you have a white background with black font making it very easy to read. The text format loads fast, no matter what size the email is.
If the email loads fast and is easy to read how can text formats have a disadvantage
Easy!
The real disadvantage of using text format is when you are using email as a source of marketing. To effectively use email marketing you need to use some sort of tracking software. Without tracking you will never know if the subject line and/or email offer needs work.
The point I am trying to make is that people are very cautious about clicking on tracking and affiliate links. As soon as they see a lengthy url, they get the impression that you are trying to sell them something and immediately delete the email. With a text formatted email you cannot hide long tracking urls from the recipient. With an HTML format you wont run into this problem, which brings us to...
HTML
The biggest advantage of using HTML is that you can hide your tracking urls from the viewer. Instead of having a long url in your email offer, you can use a simple "click here". Not only can you hide your tracking url, but you can also mask it from appearing in the browser window.
Moreover, HTML has a lot of disadvantages. For instance, some people cant view HTML email, while others can view it with a limited amount of space. HTML email files can be sizable and take up a lot of space. Most people who use HTML formatted email use a lot of images and other graphics to make their email have a professional appearence. But they dont stop and think about the size of the email that they are sending, and whether or not their recipients may have limited space.
Sending large email files is a sure way to get your recipients upset. You dont want to strike out before you have the chance to swing!
You can see that both email formats have their advantages, as well as their disadvantages. As for which format is the right one for you, it all depends on your offer.
If you are sending an email offer that doesnt require any lengthy tracking urls or has no affiliate urls, then text should be your format of choice.
Moreover, if you do have tracking or affiliate urls in your email offer, then HTML is the way to go. When using an HTML format be conservative, not everyone has broadband, youll find that a lot of people are still using 28.8k modems for their Internet connection.
When sending out an HTML email offer it should have a solid white background with black text, and absolutely no images or graphics. This way the email offer appears to be text and loads fast, when its actually HTML. Your viewer wont be able to see your long tracking or affiliate url which will increase your click through ratio and that means more sales.
Most autoresponders and email softwares have the ability to send email in both formats, but not all of them. There are still some that dont.
Rich Hamilton, Jr is the CEO/President of www.ElitesMarketing.com a.k.a. Elites Marketing, Inc and the Author of: "Inside Internet Marketing" http://www.InsideNetMarketing.com
About The Author
Rich Hamilton, Jr is the CEO/President of www.ElitesMarketing.com a.k.a. Elites Marketing, Inc and the Author of: "Inside Internet Marketing" www.InsideNetMarketing.com.
How to Check the Status of Your Tax Refund Online – Tax Deduction
How to Check the Status of Your Tax Refund Online
Richard A. Chapo
So, you were pleasantly surprised to learn that you are getting a refund on your taxes. Congratulations! The IRS expects to issue approximately $54 billion dollars in refunds for the 2003 tax year. The question for most taxpayers expecting a return is, "Where is my refund"
Check Your Refund Status Online
The easiest way to check on your refund is to ask the IRS through IRS.gov. On the home page of the site, you will see a "Wheres My Refund" link. Using the service is fairly easy. You will need a copy of your tax return to provide the necessary information to get the status of your refund. Specifically, you need to provide your social security number, you tax filing status and the exact amount of your refund. The reason the IRS requires all of this information is purely for security purposes, to wit, the agency wants to make sure it is giving access only to the taxpayer. Again, all of this information should be on your return. If it is not, something is very wrong!
Once you submit the required information, the IRS will provide online results typically showing:
1. That the return was received and is in processing;
2. The expected mailing date or direct deposit date of your refund; or
3. Whether your refund could not be issued because of a delivery problem.
In some cases, the results may alert you to the fact that the IRS is reviewing your tax return because of errors or questionable entries. In such a case, it is highly advised that you review your return with a qualified tax professional and make absolutely sure that the return will stand up to scrutiny.
How Long Do You Have To Wait Before Checking
If you filed your tax return electronically, you should be able to access the status of your refund within 48 to 72 hours. Since the return is coming into the database electronically, it should be assimilated into the system fairly quickly. If you do not file your return electronically, you are going to have to wait three weeks or more before the status of your return can be checked. As you can imagine, the IRS is receiving an enormous amount of paper tax returns and it takes time to organize and enter the returns into the system.
How Long Should It Take To Receive Your Tax Refund
If you are expecting a refund, the time to issue the refund will depend upon how you filed your return. If you filed a paper return via regular mail, you refund should be issued in six to eight weeks from the date it was received by the IRS. Alternatively, if you filed your return electronically, you should expect to receive your refund in three to four weeks. If you elected to have your refund directly deposited in your banking account, you should take one week off of the above estimates.
About The Author
Richard Chapo is President of BusinessTaxRecovery.com. Visit BusinessTaxRecovery.com to subscribe to a free newsletter offering monthly tax deduction tips for small businesses or contact Richard at Richard@businesstaxrecovery.com.
How To Realistically Set Your Fees – Part 5 – Real Estate
How To Realistically Set Your Fees - Part 5
Sue and Chuck DeFiore
How To Raise Your Fees
There comes a time when it is inevitable that you must raise your fees in order to maintain both your profit margin and income level. You will find that the greatest resistance to this comes from your oldest clients.
There appears to be a direct correlation between the length of time a client is with you and the amount of outrage they show to your rate increase. This article will discuss the types of clients and how they usually react.
Keep in mind, no matter how you raise fees, how you approach telling clients or amount of lead time you give them, you will lose some clients. This is a given. I have found over the years that a very high percentage of clients lost are those that Im not crazy about working with anyway. Its worked out, for me anyway, that these former clients who complained the most about your fee increase, were responsible for 85-90% of the aggravation I encountered.
Clients are attracted to you for a variety of reasons. We would all like to think that it is because of our brilliant promotional pieces, our award winning designs, outstanding service, etc. The reality is that many clients are using your services strictly because of price. I refer to these clients as price loyal. They are loyal to whomever has the lowest price. This type of client is not particularly sensitive to quality of work or level of service you provide. They go strictly with the lowest price and if you have the opportunity to examine how they run their business, your see it operates on this principle. For me anyway, this type of client is no loss.
There is a second type of price conscious client that is concerned with the quality and type of service being provided to them. You may lose this type of client with a price increase, but youll find that they will be very apologetic about it. These clients truly can not afford the higher rates. They are usually a dream to work with, and I hate to lose them. In this situation, I will try a number of ways to keep them.
Your newer clients usually react in a more neutral manner to a rate increase. They havent been with you long enough to get a true baseline on your fee structures. You stand a very good chance of keeping these clients if the reasons for the rate increase are explained to them and not just dropped on them.
I find that I lose about 5-6% of my clients when I raise my fees. Usually, I suffer no income loss because my higher rates absorb their loss. Remember, the bottom line is you are selling your time, you must make the most efficient and profitable use of it. If your rates stay around market level, you should have little or no trouble finding new clients.
Copyright 2003, DeFiore Enterprises
About The Author
Interested in having your own successful, home based creative real estate investing business Chuck and Sue have been helping folks start successful home based businesses for over 17 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site Subscribe to our FREE "how to" Home Business Solutions Digest, its like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com
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